Largest online ticketing deal

With more and more moviegoers preferring to book their tickets online, PVR Cinemas which has a chain of 374 screens in 84 cinemas in the country entered into a Rs 1,000-crore contract with e-business firm BookMyShow on July 15, 2013. Accordingly, BookMyShow which already has tie-ups for over 1,400 screens across the country will market and sell tickets of PVR Cinemas across its web and mobile applications for the next five years.

VIJAYA GHOSE
EDITOR
Venkatesh Kini
PRESIDENT
COCA-COLA INDIA &
SOUTH WEST ASIA